Tag: RETAIL MARKETING

CUSTOMER ONBORDING :The Use of Mystery Shopping by Brands to Assess the Compliance of Franchisees or Outlets with Brand Standards in Nigeria

Posted by mysteryshoppers In News Updates

In Nigeria, where franchising is becoming an increasingly popular business model, maintaining brand consistency across multiple locations can be a significant challenge. Franchisors want to ensure that every outlet, whether directly owned or operated as a franchise, adheres to the same quality standards, customer service guidelines, and operational protocols. One of the most effective […]